Accenture, Deloitte Push Agentic AI Into Enterprise Territory — and Brands Will Feel the Shift

Editorial Note. Marketing-adjacent trade coverage that catches an underappreciated angle: the systems integrators are educating the brand-side buyer directly, ahead of the CIO. That shortens the technology-decision timeline whether the IT organization wants it or not. A useful signal on where deal cycles will compress next.

Read the full piece at eMarketer →